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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of dive...

Before you are able to take the kind of photos you want to take, it is important to think about the equipment you would like to start out with. Probably the most important decision you will have to make is what kind of camera to buy. There are so many options and brands now that the whole process ...

A recent report from the American Hospital Association?s Commission on the Workforce asked healthcare workers key questions about the performance of their front line managers. The study concluded that an employee?s decision to stay with or leave an organization is primarily based on his or her rela...

The easiest way to figure out the health of your company is by reviewing your financial reports. Don`t start pulling your hair out yet. There are a few key reports you should, at the bare minimum, be reviewing regularly on a monthly basis. Those reports are your income statement (A.K.A. P&L or profi...

It can be concluded with great certainty that certain organizational cultures inhibit creativity and innovation whilst others foster it. Some organizations are just better at identifying problems, generating and selecting valuable ideas and developing and commercialising them - this is why those fir...

Identifying prospects has come a long way since the days of simple list buying. With the hype flying fast and furious, sometimes it?s difficult to sort out truth from fiction and to put things in the proper perspective. Without worshipping buzzwords, however, two of the most important developments i...

Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000, with new ones being started every day. It`s also inte...

So you have a new website but the phone isn`t ringing off the hook? Were you expecting an overnight success with your website? Having a website professionally designed ensures you have a good looking site that is optimised for the search engines. This article is not about web design or search engine...

For many of us, the word quality is closely related to our expectations. When we receive the public relations results we planned for, we feel, understandably, that we have generated quality results. Another interpretation says quality PR may simply be in the eye of the beholder. But yet another ta...

As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise. You may feel overwhelmed by the demands of being both owner and employee. You might not have a strong base of effective selling &...

We make up stress for ourselves. We do it with our thoughts. It naturally follows that our thoughts can eliminate stress. There is no stress in the universe. There is a flow, a give and take, harmony, natural laws of attraction. All of these can be put to use to manage our personal flow, particularl...

You may not miss eating Ramen noodles everyday, but you are doing yourself a huge disservice if you have completely forgotten every aspect of the student lifestyle. Students learned and studied everyday - something that is essential for you to do if you want to be on top of your industry. This ar...

Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches. The formula is a little tricky - you will need to locate terms that are popular and relevant to your site....

Are you one of those people who is overwhelmed by the number of items on your to-do list? Unwieldy to-do lists often have a mix of daily tasks, projects and long-term goals, and can sometimes look so overwhelming, we procrastinate even the simplest of tasks. An easy solution is to create more than o...

While the corporate world may no longer be a man`s game, the sad truth is that businesswomen are still paid less than men for the same positions, and fewer women than men fill the top positions. Further, when a woman is assertive and works hard to get ahead, it can be misinterpreted whereas th...

We will discuss Brand Marketing for a minute. In this discussion we would like to talk about brand line extension and how to do it correctly. First we are not sure if you have been looking in the grocery stores lately, but you might have been noticing some very interesting things amongst America?s t...

How many times have you realized that your email simply doesn`t arrive to your list or you suspect something is going wrong because you don`t get the response you are waiting for?, this is more common today than yesterday and will be critical tomorrow. It`s frustrating for us that our Content is not...

Have you ever watched 5-year-olds play soccer? It should be called "Follow the Ball," because that is what happens the entire game. The beginning of the game starts with players in assigned positions. However, as soon as the whistle blows, all the kids form into a big herd guided by a little chec...

If you are up to your ears in a stressful situation, it becomes difficult to think clearly. Sometimes, it is best to walk away from a problem, and think about it, rather than try to solve it with an instant solution. My grandfather used to say: ?Even the court jester can teach us something useful.?...

Design and Implementation of a new Sales & Marketing campaign must be carefully thought through from the beginning. What message do you want to send about your company, products, and services? What are the anticipated results? What is the execution strategy? What is the cost ratio versus expected re...

Small towns are wonderful! I live in one with a population of 600 people. You can stroll down the boardwalk and people greet you every step of the way. The pace of the town is slow and it?s just really comfortable to live here. But, for many of the small businesses in town, it is a problem making a ...

The Best Workplaces report (Financial Times, April 28, 2005) notes many factors in common with Managing Creativity and Innovation. Material reward is not the sole factor in determining satisfaction. Microsoft UK offers acupuncture and deep tissue massages. OC&C Strategy consultants offer skiing trip...

Have you recently introduced a product for the 50+ market that isn`t selling? Do you have a good product that you know is marketable, but it simply isn?t moving off the shelves? Your package may be the answer. The first thing that you have to understand is that 70% of all purchasing decision...

It?s true. Things have changed. You need to know the 3 Keys to Taking Control in this wildly-changing job world. 2.6 million were laid off the past three years, 600,000 in 2003. The most mass layoffs in history occurred in January 2004. 2004 saw more mass layoffs than any previous year. Manufac...

Colour is essential to building a strong brand. Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers. A Special Report by M...

Applying for a job is like trying to sell yourself; your goal is to get the employer to the point where they have to have you in their company. So how do you do that? By having the right resume outline for the job you want. You have several different resume outlines to choose from, so you will hav...

You must be able to coordinate your sales talk to service whatever step in the selling process the customer has arrived at in their mind. Remember, the five fundamental states of mind that comprises the selling process are curiosity, interest, conviction, desire, and decision and action. While you a...

Who likes cold calling?

Most salespeople don`t like cold calling, and do as little of it as possible. There are a number of reasons why most of us don`t like it. One reason is the way we view cold calling. People who don`t like cold calling view each call as do or die. They think of cold cal...

Congratulations! You`ve finally landed that job interview you`ve been waiting for. Now the real work begins! Remember, resumes don`t get jobs; they merely get you in the door. Here`s how to make your resume come alive and make a good impression. Tell Your Story in 60 Seconds or Less. Believe it...

A legendary marketing genius once said that, if he had to write a killer sales letter, he would imagine he had a gun pointed at his head and that he would be shot if his advertising didn`t deliver. This motivated him to create some of the world`s most-profitable ads. Example: one of his sales letter...

There?s good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news. It?s true - while some PR people spend months trying to win over cynical reporters in order to wrangle a company profile or CEO interview (a...

The other day I brought my mother into an appliance store to purchase a television. By the time we left with her new television, she was completely disgusted. Unlike most of us, she comes from an older generation that actually expects salespeople and store employees to think of customers as valued v...

It`s about time someone let the cat out of the bag, regarding traffic exchange programs and guaranteed traffic. I wasn`t seeing the truth being written about the subject anywhere, so I decided to take it upon myself to reveal the truth about these programs. In a nutshell, they don`t work. How do...

Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring out the latest prototype of the company?s new and ?h...

Whether you`re a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with a...

While studying to pass the BSCI exam and preparing to earn your CCNP certification, you`ll quickly notice that while OSPF and ISIS are both link-state protocols, there are a lot of differences between the two. One major difference is the way the two protocols handle hello packets. Hello packets are...

Purpose: Show how immersion leadership training makes strategic initiative success possible. Adults learn through experience. We learn behaviors through experience. This is the flagpole fact of the educational world. This flag is visible for everyone to see, and it?s where educators know they need t...

Here are 11 ways to expand your subscriber list:

1. Use a conversational writing tone. It makes a connection. Yet, don`t get lax on the grammar and spelling. Use personal pronouns (I, me, you and your). Limit the percentage of I`s to half or less of the yous.

2. Spread the knowle...

It is virtually impossible to succeed professionally and personally without developing a network of people. There is no career or business opportunity where you can be rewarded entirely for what you know and how well you know your work. Networking requires a mission, goals, vision and a willingness ...

One key to keeping clients coming back for more is to make sure that they don`t forget about your small business and the services it provides. This doesn`t mean barraging customers with junk mail or spam, but by balancing your marketing efforts to provide value. One great way to do this is with news...

If you have a busy private practice, chances are you also have pockets of cash lying around available for the plucking. It simply hasn?t been collected yet, and may even have been overlooked. Here are 10 ways to increase your cash flow over the next 30 days. Collect at the Time of Service Incl...

We hear from our clients that they ?hope the candidate takes the job.? Hiring a candidate shouldn?t be a guessing game. After you interview a candidate thoroughly, and spend a great deal of time and money getting them through the process, you should not have to worry about ?landing them.? Dona...

Following the direction of Project Green Microsoft Business Solutions renamed its products: Microsoft Great Plains, Navision, Axapta, Solomon and MS CRM into Microsoft Dynamics GP, Nav, Ax, Sl, CRM. Microsoft Dynamics will be supposedly final product of the Project Green, when user will have access...

At first glance, this question may seem a little silly. Of course I know what my job is. But in my experience, from both sides of the fence, many of us find out the hard way just what is expected of us. So here?s a blueprint for any new leader that wants to make sure they focus on the right areas. ...

Another way to network is by using an 800 number and establishing a network of experts to refer your clients/customers to. An 800 number provides a way for your customers to reach you. You can answer information needs, resolve problems and obtain information from your customers. You will of course n...

Last week, I cheated on my long-time lover Google, with my old boyfriend Yahoo. And ever since that day, I have considered becoming a bigamist. (To full understand what that crazy drivel was about read my last article about how to get your RSS feed listed at Yahoo within hours - in 5 simple steps h...

How often have you either referred to or considered the expression, ?Success is a journey and not a Destination?? Probably many times, yet often being in a hurry to get there, we forget that success is not an end unto itself, but is instead an ongoing process. Though some people seem to have the ...

You have decided to strike it out on your own and set up a business consultancy. Chances are you want to look at getting your own office premises. Besides ensuring that your rental payment does not create serious cash-flow problems in the medium term, you have to look out for these other factors: ...

I mean, REAL secrets about business success - the ones that will make you rich? You know as well as I that there really isn`t any such thing as a secret - just a truth that you haven`t discovered yet. (I read that somewhere and I don`t know who said it - but it is profound). The SECRET is - di...

You`re pretty proud of yourself! After all, only four months ago you came up with the idea of opening your own business - "Jenni`s Interior Design" Your friends have always said you were gifted when it came to arranging furniture and picking out colors, and you love to do it, so you decided it was t...